Salary: Dependent on Experience – please provide current salary and salary expectations on application

Location:  Manchester

Primary Objectives:

1. Drive new business growth in Manchester and supporting Birmingham

2. Develop pipeline to support sales target

3. Produce Opportunity specific proposals/presentations in conjunction with the Commercial Team

4. Work with the Marketing Manager to support marketing campaigns relevant to BDM region

5. Work closely with the Senior Operations team stakeholders

Reporting directly to the Chief Commercial Officer, the Business Development Manager will source new customers and sites for Ward. Other responsibilities as follows:

  • Diversify and create opportunities with new customers
  • Will have responsibility for the bid, pricing, presentation, contract sign off process
  • Attend industry and related events to ensure up to date knowledge, legislation and best practice
  • Attend networking events for opportunities/networking
  • Develop their own CPD to enhance knowledge expertise
  • Work closely with internal key stakeholders to monitor the effective mobilisation and support the contract for first 12 weeks
  • Adhere to the Commercial Workgroup Governance model
  • Ensure Pipeline Opportunities are logged in a CRM (Salesforce)
  • Monthly Management Information and KPI reporting to the Chief Commercial Officer
  • Attend and provide updates at Operations & Commercial meetings
  • Prospect and relationship development of opportunities
  • Target new opportunities across the geographic region of Manchester and Birmingham
  • Attend client Presentations
  • Cross-selling on technical solutions  and lead generation into Ward Intelligent Solutions
  • Forecasting on revenue generation
  • The ability to support our growth strategy in line with the business plan


  • 3-5 years’ experience in BD of Security Guarding/Tech solutions in Manchester and/or the North West
  • Proven track record of £2m+ new business year on year
  • Ability to foster strong relationships with core key stakeholders to deliver success
  • Level 5 Security/Risk Management preferred but not essential
  • Ability to compile proposals, presentations and costings
  • Exceptional leadership, management, and communication skills
  • Proven effective in working across organisational boundaries (e.g. Between corporate divisions and/or nationally based divisions)
  • Strong negotiating skills
  • Sound commercial acumen and ability to build a compelling business case
  • Persuasion, negotiation and influencing skills
  • Dynamic, assertive and resilient
  • Work to agreed goals and objectives
  • Time-management with high organisational and planning skills
  • Presentation skills
  • Proposal writing support


Ward Security provides security services solutions to a range of UK businesses. Security services include:  security personnel, keyholding, patrol, response, security systems, explosive search dogs, narcotic search dogs, general patrol dogs, CCTV monitoring

We seek the best talent to uphold our vision “We look after our people, our people look after our clients. We aim to retain and attract the very best of both”.


We are a privately owned business and a fantastic place to work. We strongly believe in developing our talent and developing careers.

Apart from joining our friendly team we offer great support, benefits, pension, life assurance and releasing potential through our Leadership Development Programme.

To support the wellbeing of our people we have an in-house mental health team, a wellbeing platform and an inclusive culture recognised in our Diversity Champion & International Inclusion Awards. We uphold our wellbeing as a MIND Workplace Wellbeing Silver Award holder. We offer Perkbox Gold membership to all employees, which includes retail discounts, cinema tickets, gym membership, 24/7 free Employee Assistance Programme, and many other fantastic benefits. 

Reference 1046
Role Business Development Manager – North/Central – Manchester/Birmingham
Type Permanent
Area Birmingham
Town Central Region covering Manchester/Birmingham/Liverpool/Leeds
Salary Dependent on experience

Work for ward

‘Feel good’ feelings everyday at Ward

Ward Security is one of the UK’s top national security companies. Here at Ward Security, we believe our people are our greatest asset which is why we put you right the heart of our business. We pride ourselves in offering a great working environment, career progression and ongoing training and development for every member of our team.

Our customers expect high standards of service and excellence from our people which means we are always looking for brilliant people, who like us believe in always going the extra mile through their actions. Our people are our ambassadors and its important to us that we find the right ones who we can nurture and develop as well as provide with a happy and rewarding role.

We are an inclusive company and as an equal opportunities and diversity employer we are passionate about ensuring everyone with the right talent and attitude has the opportunity to succeed and progress within Ward Security.

If you have the drive and desire to succeed then we want to hear from you.

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